Disney is ramping up its digital campaign for Pixars next animated film release called Brave with a cheeky advertisement illustrating some of the attire in the movie.
Brave occurs in 10th century Scotland and follows Merida (told by Kelly Macdonald), a talented archer who is determined to challenge customs and customs by taking destiny into her very own hands.
As far as Pixar films go, Brave is the 1st flick from the studio with a central female protagonist. This presents a challenge of sorts to the marketers at Disney and Pixar because targeting too much on the female side of the tale can shut out the young male audiences that Pixar also wants to draw in.
That's why it makes sense that for the most recent featurette, a pretend ad for kilts, Disney goes after humor, not girlishness.
The studio has been busy releasing featurettes, behind-the-scenes photos and other tidbits across YouTube and Facebook. The Facebook Page for Brave has more than 125,000 Likes as well as a bunch of pictures, videos and links to programs.
In the rugged and puzzling Highlands of Scotland, stories of magical legends and classic battles have been passed thru the generations since traditional times. Disney Pixar's "Brave" a new tale, joins the lore when the bold Merida (voice of Kelly Macdonald) confronts convention, destiny and the fiercest of beasts. The film looks at the men wearing kilts and kilt hose.
"Brave" tells the tale of Merida, a talented archer and impetuous daughter of King Fergus (voice of Billy Connolly) and Queen Elinor (voice of Emma Thompson). Anxious to carve her very own path in life, Merida defies a long standing custom sacred to the uproarious lords of the land: large Lord MacGuffin (voice of Kevin McKidd), surly Lord Macintosh (voice of Craig Ferguson) and cantankerous Lord Dingwall (voice of Robbie Coltrane). Merida's actions accidentally loose chaos and fury in the kingdom, and when she turns to an eccentric old Smart Girl (voice of Julie Walters) for help, she is granted an ill-starred wish. The ensuing peril forces Merida to find out the meaning of true bravery to undo an animal curse before it's too late.
Directed by Mark Andrews ("The Incredibles," "Ratatouille," "John Carter of Mars") and Brenda Chapman ("The Lion King," "Prince of Egypt"), and produced by Katherine Sarafian ("Lifted," "The Incredibles"), "Brave" is a grand journey full of heart, notable characters and the signature Pixar humour enjoyed by audiences of every age.
Disney Pixar's Brave is released in cinemas on 17 August 2012, and will definitely be presented in Disney Digital 3D in select theatres.
Brave occurs in 10th century Scotland and follows Merida (told by Kelly Macdonald), a talented archer who is determined to challenge customs and customs by taking destiny into her very own hands.
As far as Pixar films go, Brave is the 1st flick from the studio with a central female protagonist. This presents a challenge of sorts to the marketers at Disney and Pixar because targeting too much on the female side of the tale can shut out the young male audiences that Pixar also wants to draw in.
That's why it makes sense that for the most recent featurette, a pretend ad for kilts, Disney goes after humor, not girlishness.
The studio has been busy releasing featurettes, behind-the-scenes photos and other tidbits across YouTube and Facebook. The Facebook Page for Brave has more than 125,000 Likes as well as a bunch of pictures, videos and links to programs.
In the rugged and puzzling Highlands of Scotland, stories of magical legends and classic battles have been passed thru the generations since traditional times. Disney Pixar's "Brave" a new tale, joins the lore when the bold Merida (voice of Kelly Macdonald) confronts convention, destiny and the fiercest of beasts. The film looks at the men wearing kilts and kilt hose.
"Brave" tells the tale of Merida, a talented archer and impetuous daughter of King Fergus (voice of Billy Connolly) and Queen Elinor (voice of Emma Thompson). Anxious to carve her very own path in life, Merida defies a long standing custom sacred to the uproarious lords of the land: large Lord MacGuffin (voice of Kevin McKidd), surly Lord Macintosh (voice of Craig Ferguson) and cantankerous Lord Dingwall (voice of Robbie Coltrane). Merida's actions accidentally loose chaos and fury in the kingdom, and when she turns to an eccentric old Smart Girl (voice of Julie Walters) for help, she is granted an ill-starred wish. The ensuing peril forces Merida to find out the meaning of true bravery to undo an animal curse before it's too late.
Directed by Mark Andrews ("The Incredibles," "Ratatouille," "John Carter of Mars") and Brenda Chapman ("The Lion King," "Prince of Egypt"), and produced by Katherine Sarafian ("Lifted," "The Incredibles"), "Brave" is a grand journey full of heart, notable characters and the signature Pixar humour enjoyed by audiences of every age.
Disney Pixar's Brave is released in cinemas on 17 August 2012, and will definitely be presented in Disney Digital 3D in select theatres.
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The mohair sock company now have a variety of kilt socks in their range of fashionable clothing.
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