3.7.14

Getting Into Voice Over Commercials

By Rosella Campbell


The internet has created many opportunities for people of all backgrounds to explore and possibly transition to as a new career. Many have found success as coders, writers, gamers and other occupations that require various levels of skill. One thing that has expanded is the need for talent in voice over commercials and other media that requires good audio.

For the longest, actors and broadcasting announcers were the people considered first for these jobs. Once in a while, someone with a great voice but no experience may have gotten into the industry but this was seldom. Now, getting the right training and making contacts is easier thanks to the internet.

Anyone who has ever listened to a commercial on the radio or TV may notice that not all voices are perfect. Some are gravely, slightly hoarse or extremely high or low pitched but they are unique and in many cases, appropriate for what is being sold. For instance, someone who sounds perky would not be used to pitch something like financial services targeted to those who are, say, middle-aged and make six figures a year. However, that type of voice is perfect for advertising toys or things targeted to kids.

Choosing an online institution is a popular choice for many but it is best to determine what the expectations are. The cost of tuition may be lower but one should take stock of what they are working with as far as how far they can go. Short courses are great for those who may want to get their feet wet but those looking for a new career should be prepared to make an investment.

Strong consideration about a career in this line of work is highly recommended, as competition may be steep, even for low-paying jobs found through small agencies and the internet. One who may be simply curious should start with basic courses to find out how comfortable they are with the microphone and selling with their voice. Others who are confident about their vocal ability should look into courses that will make them ready for a variety of jobs in the industry.

In many cases, the compensation for this type of work is good and for some, they may enjoy the experience. While veterans reap such benefits as residuals on previous work, getting there with the right contacts can be done. Though some clients may prefer someone with a name or voice that is recognizable, there is always room for the person with something special to add.

When a person feels comfortable behind the microphone, they should compile a portfolio that showcases their talents. While some classes instruct their students how to do this, they should have concepts that they want to show off to future clients. Unless an artist wants to limit themselves to a particular industry, they should make their portfolio varied to be considered for a variety of jobs.

Though a person is not in front of the camera, this part of show business can present the same type of challenges but many will attest that it is worth the effort. Often it can take time to make it but when a person knows how to market themselves, they may find jobs shortly after course completion. Taking time to research this field is a god move for anyone looking for an exciting job that pays great.




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