28.5.14

Important Issues To Look At When Marketing Maui Made Products

By Marci Glover


Conducting marketing is not an easy task. There are certain factors which one must consider in order to ensure that the marketing is successful. This article looks at some of the factors to consider when marketing Maui made products.

The first factor to consider is the potential consumers of the product being marketed. You cannot go out to conduct marketing if you do not know the kind of people to target with the marketing. Therefore identifying the potential consumers will enable you to clearly come up with an effective strategy to be used for the marketing.

The other essential element is in regard to the suitability of the place where the sales is being conducted. If you do not have a premise where the public can access the advertised product, it is important that you identify a premise and stock it with the products. The suitability of the location of the premise will also greatly contribute to the success of the marketing.

The suitability of the location of the premise will depend on the following things. The first one is the availability of consumers of the product within the locality. It is the consumers who will provide market for your products; therefore their availability is crucial to the business. The second one is the security of the area.

Insecurity will scare people aware from coming to the premise to get the products. Insecurity in the area is will also pose security threat to the business hence will also affect the marketing. It is therefore important that you consider going for a place which is secure. The third one is on accessibility. You must also ensure that the place where you are going to make the sales from can be accessed easily through various means of transport.

You must make the product available to those who may be interested in buying. It will be a waste of time to conduct the marketing then you fails to make the product available. Therefore the suitability of the area where the products are being sold is very crucial to the success of the marketing. The suitability of the area will depend on the following things.

The first one is the cost you incur in the course of carrying out the trade. This will enable you to fix a price which you will not end up making losses since you shall have catered for the cost of operation in the price. The other thing to consider is the market price. It is advisable for you to compare the other prices in the market in order for you to harmonies your prices with those of the market.

The other important issue to look at is the price at which the product is being sold. That is the selling price. This price is also significant in marketing hence you must ensure that the price you come up with is one which is very appropriate. You must ensure that your prices are favorable and at the same time you are able to make some profits from the sales you are making. These issues will guide a marketer in ensuring that the marketing they conduct is effective.




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